Step 1: Brand Identity
What do I mean by Brand Identity?
Well, what is your Podcast about? What’s the story behind it? How do you want to present your podcast to listeners? It’s important to pick a niche, according to Apple, the top-rated brands focus on celebrities, politics, comedy etc. They’ve got a niche! It’s important to distinguish a niche and plan within that niche. Make the niche something you’re passionate about, or if you’re basing the podcast off your business, circle it around your businesses core values. Now, I’m not saying you need to come up with a brand new idea, it’s just important to pick a niche, add your own twist and you’ll be off to a great start.
Once you’ve got a plan around your brand identity, creating your Cover Art will be easy, just be sure to make it stand out, stylish but most importantly, keep it consistent with your brand. If you have a business already, keep the colours consistent, fonts and imagery too.
Step 2: Content
It’s so important to plan your direction for your podcast, but it’s most important to strategize your content. It’ll save you a lot of time and stress in the long run!
So you’ve chosen your brand identity? Great! You know what direction you want to go into? Great! The next step is planning your episodes. We suggest before launching, having 5 episodes and a trailer episode all pre-done.
What’s a Trailer episode you may ask? This can help you drum up interest in your show before you’ve dropped an episode because it gives potential listeners a taste of what they can expect.
The first 5 episodes will help you get confident with your podcast, but it’ll also let you determine if the direction you chose is the right one! I remember when I edited my series of episodes for a client, we both admitted, the episodes weren’t great, but the important thing was that we all learnt what worked and what didn’t. You’ll no doubt make mistakes in your first few episodes, but it’s important to learn from those mistakes.
The actual content is important too, what are you going to speak about?
Are you going to do Interviews? Give advice? Tell stories? What is your direction?
Whatever you do choose, might I suggest a duration for your episodes? Keep it around 10-20 minutes long. This is the optimal length that listeners will stay around and listen to the whole episode.
Step 3: Equipment
Right, so you’ve chosen your Brand Identity, you’ve planned your episodes and now you’re ready to get started. Although you can use your Laptop or Phone’s Mic, we suggest getting a microphone. This doesn’t mean you have to dish out a ton of money either! There’s some cheaper microphones that pack a punch, one of them is the FiFine Microphone…
FiFine USB Microphone
Price: £34.99 ($47)
Our Owner, Dominic, uses this for his YouTube and he thinks the quality is outstanding for the price. It’s safe to say it’s one of the best mics for its price point, and if you’re starting a podcast and you just want to try it the podcasting world out, then there’s no better microphone to get! Affordable, yet premium and the audio quality is outstanding.
However, if you’re happy to ‘Splash the cash’, then we suggest the Blue Yeti USB
Blue Yeti USB
Price £109 ($146)
Our Owner, Dominic also has experience with this microphone, having used it a couple of years ago, here’s what he has to say: “It’s a great microphone, for it’s price point, it’s one of the best. The actual audio is fantastic, It’s multi-pattern USB part is a great feature. Due to the way it’s made, it’ll be easier to record with two guests. If you didn’t have the Blue Yeti, you may have to get another microphone, therefore costing you more money. Overall, I suggest it if you have the money.”
Step 4: Podcast Hosting
Brand Identity, done. Content Strategy, done. Equipment, done.
The next step is to pick the platforms you’ll be broadcasting on! Will it be Apple? Spotify? Google? Or all 3?! Either way, to get on those platforms, you’ll need a hosting platform.
I suggest the following platforms:
Step 5: Marketing
This is so important, but oddly enough, often overlooked!
Marketing your podcast is huge. Social media and email marketing should be your go-to methods. In this modern world, pairing those two routes will lead you to success. In terms of the social media’s you should use, we suggest creating a Facebook group, so you can optimize community growth, but also use Instagram Reels, TikTok and YouTube Shorts. You may think, really? These platforms, but why?! Viral content.
Viral content is the best form of marketing because it’ll give you the best chance of getting new viewers, as a result, organically growing your podcast!
You might think, well why not Facebook ads? Google ads? Of course, if you’ve got the budget, then go ahead! But I personally feel that organically growing an account, with it’s own tight community in the long run is far better.
In terms of the content, depending on your hosting platform, Buzzsprout & Captivate.fm will help you with your marketing and creating content from episodes, but if you’ve got a tech guy or perhaps you’re tech-savvy yourself… Take your episodes and divide them into small soundbites! Make them engaging by using Visualizers, captions, progressive bars, headings and that content then can go onto social media giving you the best chance to grow your podcast!
In conclusion, podcasts are becoming the best way to grow your business but also a great way to connect like-minded people in an entertaining way. The podcast marketing is growing massively, we suggest getting involved, you’ll thank us later!
If you’re someone who doesn’t want to create a podcast yourself, might I say that we have our own Podcast Launch services! You can check them out below