What are the five benefits of a website? Often people will think, do I need a website? The truth is that you do. Your business needs to have an online presence and a website grants that.
Say goodbye to invisibility
The truth is, if you want more customers, you need a great online presence. You need to stop being invisible and instead, help people find where you are. More and more studies are telling us about the ROBO effect. This is where customers research online before buying offline. They type their problems into Google etc, and in turn, expect to find a solution. You NEED to be that solution.
Gone are the days of clients seeing your leaflet on a lamppost. They’ll go online and find their solution online. This means it’s vital for you to have a website for that online presence. In turn, you’ll attract those customers and potentially get a sale. That’s the end goal, to get that sale. The moral of the story, have an online presence or you won’t hit that traffic.
Control your rankings
Did you know that you can control the type of traffic you get? If you optimise your website through the use of SEO (Search Engine Optimization). You’ll get traffic that fits your industry. You need to get started with blogging as this will help your rankings on Google. Whilst getting that traffic that’s specialised for your industry.
With blogging, you can talk about certain topics within your industry. Through the use of keywords and phrases, you’ll be able to create those articles that rank. Be sure to create that optimised content. Whilst building relevant links and creating a brand that customers want. Set yourself up as an authority in the eyes of the search engine. Increase your chances of appearing for the right queries. In turn, get you those paying customers.
Level up your sales
A website is a powerful sales tool. It’ll allow you to address your customers’ concerns. Whilst giving them the vital information they need to make a decision. This means you need to create compelling CTAs (calls to action) to lure in those customers. Don’t just expect your website to perform. Without these CTAs, your customers won’t convert into paying customers!
Of course, you can expect to generate business the old-fashioned way, through word of mouth. But don’t rely on it. We did once, but it didn’t end well. Therefore, we pushed our SEO and our client list is thriving!
Therefore, you need to master your online presence. Create that website that will become your online sales tool. Use this to build a rapport with your potential clients and be in a good position to sign them as clients. Build confidence in your brand and give customers the right information.
Build brand authority.
Having a website is the best way to build your brand authority, online. You need to dominate your industry and put yourself in a position to hit that incoming traffic. With a website, you can get past the days of direct mailings, yellow page ads and word-of-mouth. Instead, you can attract a whole new audience. Around your area or within your area of interest. You could potentially sign them as clients/customers.
In today’s world, your website and social presence are the main factors that customers look for when researching a small business. Yet, if you don’t have a website, you could be seen as untrustworthy, or inexperienced. Even if you’ve been in your industry for the past 10 years!
Without a website, you set yourself apart from your competitors in a bad way. Because you’re at a massive disadvantage. Without a website to speak about what your business offers. To put your business in a position to hit a new audience. You’ll find yourself relying on old marketing methods to get new work. Yet, if you have a website that ticks all the boxes. You will hit that incoming traffic from the likes of Google. In turn, get you prospects, leads and high-paying clients!
Another great website benefit is further advertising. The great thing about having a website is that you can do extensive marketing. Through the likes of Google Ads or Facebook Marketing. These paid marketing methods will help elevate your business. In turn, potentially hitting even more people. If done correctly, traffic to your website will see an increase.
With the use of further marketing, you can stand out from your competitors. You’ll be in a far better position than your opposition. Be the first company that a potential new customer sees. When searching for a specific product or online server. Use your website’s contact page or e-commerce features to make purchasing a product easy.
Those are the reasons behind the five benefits of a website. Yet, what you need is an experienced Web Developer. With an experienced web developer, you’ll have a website built to premium standards. Through a responsive design and an underline focus on SEO. Your website needs to be outstanding. With a Web Developer, your website will be beyond outstanding. At Diligence Media, we focus on providing you with a professional experience. Yet delivering you a premium website. If you want your website built by us, click HERE to find out more.