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Here’s why Video Podcasts excel!

 

So… Have you thought about going into video podcasting? You might already have an Audio version of your podcast, but a Video Podcast? This is where things get interesting…

By providing your audience with a video podcast, you’ll get better engagement. Plus you’ll likely reach a new audience.

The truth of the matter is that people prefer videos. They’re more engaging but also a lot more accessible. It’s statistically proven that people prefer videos compared to audio. Now, this doesn’t mean you should neglect your audio! Mastering both WILL lead to a successful podcast. As long as you do everything right, you’ll be off to a winner.

By making a video podcast, you’ll be able to create better marketing material to promote your podcast. You’ll be able to put your podcast on FREE platforms such as YouTube, Facebook & Vimeo, leading to a new audience. Not everyone can afford the likes of Spotify, and iTunes. With that said, you’ll attract a new audience through free platforms.

So, how should you go about doing a video podcast?

Chances are, you either have:

  • A mobile phone
  • A laptop with a webcam
  • An external webcam
  • Or a DSLR.

You can use any of these to record your video.

I tend to recommend to clients to record on their best quality device at the same time as recording their audio. Of course, do it separately… So if you record on Audacity, at the same time, record on your best possible device.

The next step is the editing part. If you have an editor, send the files over by WeTransfer (this is a free platform) or via Dropbox or Google Drive. If you’re editing your podcast by yourself, send yourself the files and use either:

Once you’ve finished editing your video podcast. Export as an MP4, with export settings that reflect your recording device. Upload your video podcast to the likes of YouTube, Facebook etc. Then start sharing!

Whilst this may seem like a lot of effort. Video podcasts are growing in popularity. You see, people love free stuff. So if you can approach a new audience with your video podcast, do so!

To conclude, video podcasts are a great form of marketing. Everyone starts with audio but most never think to go with Video. In this case, don’t be most people, stand out and grow your video podcast. You will hit a new audience and you never know, this could be the key to massive growth.

If you want to branch into creating a video podcast, but are unsure of what to do. Fortunately for you, we offering a video podcast service, see here.

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Owner @ Diligence Media

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