Podcast Marketing is a MUST.

Podcast marketing is the key to massive growth. The most important thing to do if you have a podcast is to promote it. I’m not saying you need to run extensive Google Ad campaigns, simple marketing will do the job.
 
How important is podcast marketing material? I’d say it’s up there with your podcast launch strategy. Once you’ve produced all the content, you need to share it with the world! And to grow your podcast, you’ll need to reach new people daily.
 
To reach those new people, you HAVE to give yourself the best chance. So podcast marketing material is key… and I’m not talking about one post. I’m talking about mastering a social media platform. You’ll want to post a load of content, is various formats.
 

So what type of content?

 
  • Shorter Videos
  • Longer Videos
  • Full podcast videos
  • Graphics
  • Quote images
  • Visualisers
Of course, if your podcast is solely audio, then focus on visualizers, graphics and quotes! But if your podcast is also video-based, capitalise on that. Master all kinds of podcast marketing material that you can use on social media.
 
You might ask… how can I get marketing material?
 
Well, you either hire a podcast editor and get them to create the marketing material for you. Or you create it yourself!
 

You can use platforms such as:

 
  • Veed.io
  • Premiere Pro
  • Final Cut Pro
  • Sony Vegas
And a great place to get templates from is Envato Elements! It’s a subscription-based platform. If you’re someone who wants templates for most areas of your podcast, this is a gamechanger.
 
Now, what about posting? Where should you post? Pick one platform and master it. You can also master 3 platforms at once and here’s how…
 
TikTok, Instagram Reels and YouTube Shorts have the same feature. You’re able to upload short yet engaging videos to their platform! This is the perfect way of reaching new viewers. Due to their format, it’s easy to get clips to get viral, let alone a few viewers. Take TikTok, there are people going from 0 followers to over 10,000 overnight, if not more!
 
So you must capitalise on that method.
 
If not, choose a platform such as:
 
As I said above, if your podcast is just audio, then focus on the visualizers and focus on the graphic style content. I also recommend Facebook Groups or Instagram if you’re going down that route.
 
To conclude, podcast marketing material is the key to massive growth.
If you have a podcast but struggle with podcast marketing material. We offer marketing material in all our editing services, see here.

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