Why do you need a website?

Why do you need a website?

Having a website is more than a digital presence, there’s a huge amount of benefits that many overlook. With this blog, I’ll showcase the main reasons a website will benefit your business!

Credibility and Professionalism

Anyone can set up a company page on social media. It costs zero. It takes a few minutes to set up. Yet, that’s the issue, it’s so easy to do that everyone does it. With a website, you have the chance to stand out and establish yourself in your area/industry. With a social media page. You don’t know where they’re based, how long they’ve been established or whether they’re even real.

Yet, with a website, it’s your chance to stand out. There are costs involved, but these shouldn’t be the focus point. The focus point should be getting your business online through a website. People are more likely to trust you and engage with you. 84% of consumers think a website makes your business more credible. Over 30% of consumers won’t buy from you if you don’t have a website.

Social media platforms can also be limiting. But, with a website, you have full control over your brand message. For starters, you don’t own your social media page, the provider does. Not only does that not give you great security, but it’s limiting what you can do. If for whatever reason you breached guidelines, your page could be shut down. Or from a visual perspective, most social media profiles look the same. This makes it hard for you to be unique.

Your website can attract new customers through Google

Whether you’re on the look for new customers. Your first customer or keeping tabs on your client situation. All companies experience customer turnover. To encourage continued success, you need to attract new customers. Yet, the best way to do this is to have a website. You need to get more visible on Google. A website gives you tools and strategies for SEO. With SEO, you can boost your website rankings, and in turn, get new customers.

What is SEO? It’s short for search engine optimisation. Don’t worry, you don’t need to be a tech genius to use this. It’s actually fairly easy once you get using it! You enter keywords and phrases related to your business. Into a keyword research tool, like SEMRush. You work out what works for your business and run with them. There are some fantastic SEO plugins that you can use for your WordPress website. We recommend YoastSEO, it’s simple yet fantastic!

Reviews and Testimonials

If you’re a company with reviews from many platforms. Like, Facebook, Google, LinkedIn etc, with a website, you can centralise these reviews. This establishes social proof, but it also builds trust. Most consumers will look through your website to see some sort of reviews. They’ll want to gauge an idea of whether you’re a trustworthy company or not.

Yet, it also gives you, the company some leverage. If you’re trying to sign a client or get some new customers for your service-based business. You can use reviews/testimonials to leverage your persuasion process. As you can reference previous work, you’re more likely to work with a new customer if you have proof of previous work. Plus, if you have happy previous customers, you’ll likely sign new customers. If your business has appeared in articles from newspapers or popular local blogs. You can also feature those.

Publishing your best reviews on your website. Also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close in the future. You’ll still have access to your best reviews.

Make your Website, your Hub

You want to be able to make your website, your hub. The centre of attention. Your customers can learn about your business, this is why it’s vital to make your website the starting point. You can also make your website the last place they land. Whether the consumer has travelled from social media. Or SEO, your sales funnel or another practice. You need to have all the required information for when the consumer lands on your website.

Even if the customer has landed on your website for a browse. Collect something at the very least, an email for example. Try and sell a lead magnet, so you can collect their email. You can use this through the likes of a popup. 

All your marketing efforts, no matter if your business is operating online or offline. Should sprout from and lead to your own, stunning and informative webpage. Campaigns are also easier to manage when everything is connected. And, the common denominator is a website. So, having a website is a priority and the first step to success.

Long-Term Success

Your website needs to have no flaws. You want this part of your business to be flawless. Most of your consumers will return to your website at some point. You will want to have the same experience as when they first visited your website. To the last time, they visit your website.

As of January 2022, almost 5 billion people (61% of the global population) use the internet. This means you need to have your website ticking all the boxes, so you can always lure in new customers. Create a system within your website that customers will get sucked into. Without a website, you leave your website vulnerable to lost traffic. We’re getting deeper and deeper into the digital world. If you don’t have a premium website now, you will get left behind.

Conclusion

Those are the reasons, but your next step should be finding a Web Developer. The truth is, you don’t want to spend months on end building a website you likely won’t be happy with. Yet, with an experienced Web Developer, you will get the website of your dreams! Through a responsive design and an underline focus on SEO, Diligence Media will work closely with you. We focus on providing you with a professional experience, yet delivering you a premium website. If you want your website built by us, click HERE to find out more!

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