Why you should be using WordPress

Why should you be using WordPress?

You’re likely reading this article for two reasons. You’re either looking at the likes of Squarespace, Wix or WordPress to build your website. Or, you have a website on Squarespace, Wix but you want to make the change to WordPress. I will provide you with the right knowledge. Whilst guiding you with the correct direction in regards to WordPress.

Before I go into the top reasons to use WordPress. We must address one thing. WordPress is more than just a blogging platform. It’s far more than that! WordPress is the most powerful website builder. And the most robust content management system (CMS). Not forgetting WordPress is easy to use. Most of the big brands such as Facebook, Sony, Disney etc.

So here’s why you should be using WordPress.

Lots of Freedom

WordPress is free software. This means you are free to download, install, use and change to your heart’s content. You can use it to create any kind of website. Whether that’s a one-page wonder or a full-scale 15+ page website. Whatever you need WordPress for, they have the means for you to do what you need.

Despite WordPress itself being free. You do need to pay for a domain name and web hosting. Which, in fairness, on some other website platforms you need to do too. A domain name is the address of your website on the internet. This is what people type into the likes of Google to access your website. For example diligencemedia.com.

Hosting is what makes your website online so that other people can access your website.

We recommend Namecheap for domains and Cloudways for hosting. Yet, if you wanted to skip this whole process and work with us in building your website. We’ll take over that whole process for you.

Completely Customisable

Most people using WordPress are neither web designers nor developers. It’s a fact that most people that use WordPress don’t know how to code or have any knowledge of designing websites. This is why WordPress is perfect. There are thousands of free website templates that you can choose from. You can download free plugins to help you in designing your website. These plugins are Elementor, Beaver Builder and Gutenberg. Choose one of them and designing a website will be a fun and stress-free experience!

As well as these plugins, certain WordPress themes come with already-built templates. You would choose the template you want. Then hit install and the entire template will be installed onto your website. Yet, it doesn’t stop there. You can customise these templates to your heart’s desire. Change colours, the background, important photos, and elements, change fonts, and upload your branding. You can customise it as much as you want without you needing to write any code.

SEO Friendly

First of all, what is SEO? SEO is short for Search Engine Optimisation. Essentially, your website will rank on Google. But without proper SEO, your website will very unlikely to rank on the first page of Google. You need your website to rank on the first page of Google. Otherwise, you could be missing out on a load of potential traffic. With platforms, like Squarespace and Wix, your Google rankings will likely be lower.

WordPress is fantastic for SEO. Google and other search engines (Yahoo, Bing etc) adore WordPress. This is due to their high-quality code and semantic markup. Plugins such as the YoastSEO plugin adds extra code and markup to your website. With Yoast, you can use this to further rank your website on Google.

Website speed is another important factor for SEO. It’s not a pleasant experience for the user to wait for a site to load. In fact, they’ll likely exit out of your site and go to your competitors if the website loading speed is slow. Fortunately, WordPress is built for speed. Most WordPress themes are lightweight, which means the loading time is heavily reduced. Some of these themes are Astra and Hello Elementor.

WooCommerce Integration

What is WooCommerce? WooCommerce allows you to sell things on your WordPress website. Don’t worry, it’s easy to set up!

At any time of your website’s journey, if you decide. I want a website that can sell products. You can set up WooCommerce swiftly. You can enable tracking information, payment information, and postage, there are so many options. With this in mind, having WooCommerce as an option for you is vital for your website. In other website builders, you may have to pay an extra fee just to have a store on your website. With WooCommerce, it’s free.

Very Secure

WordPress pride itself on having the best security for a website building platform.

Both WordPress developers and plugin creators help to ensure the security of websites. WordPress also has a dedicated security team to ensure the safety of your website. This team works on improving the platform’s security. Identifying and fixing any security vulnerabilities before they become a problem.

Plugin creators contribute to the security equation by creating various plugins. Some of these plugins help with security needs. Some help you in protecting your site from brute force attacks. Whilst some prevent DDoS attacks, remove malware and block spam comments. Some help with backing up your website. Or providing 2-factor authentication and strong password enforcement.

Huge Community

WordPress is one of the most widely used website building platforms. This comes with a thriving community of people who use the platform. The WordPress community is a huge perk to using WordPress. It’s a passionate and friendly place.

Because so many people use WordPress. The community surrounding it has built a ton of helpful resources. With WordPress, you can find a huge amount of help online. It’s as easy as googling the issue and finding a solution. A forum or thread will show up where someone went through the same experience and have an answer for you.

No Coding Required

Anyone can use WordPress. You don’t need any coding experience to build a WordPress website. As we mentioned above in the customisable section. You can use plugins like Elementor to build and design your website. You don’t need any coding. You can build, design and maintain a website without needing to know nor write a single line of code.

Scalable

WordPress is the world’s most popular website platform. As of this time, it’s the driving engine for over 65% of the world’s websites. Loads of people choose WordPress to be their website platform. Over the likes of Squarespace, Wix, Weebly etc for this very reason. It’s very scalable. Any variation of a website can be powered by WordPress. From individual blogs to huge agency sites.

Some of the world’s leading brands use WordPress because of all the massive benefits. Some of these brands are Sony, Disney, Time Magazine and Spotify Newsroom. There are loads of huge, dominating brands. With the right infrastructure and resources in place. Your website can serve thousands of logged-in users. Whilst sustaining millions of monthly page views.

Easy to Maintain

WordPress is easy to maintain. Especially if you don’t have a massive website, but even with a large-scale website. Maintenance of your website is efficient and easy. There are certain things you need to make you do when maintaining your WordPress website.

  • Update your WordPress to the latest version when there’s a new release.
  • Update your plugins
  • Update your themes
  • Regularly back up your website
  • Keep up to date with security.
  • Regulate your comment section and remove spam links.
  • Test for functionality and broken links.

These don’t take long to sort out. Once you’ve got the hang of it all, you’ll spend an hour max a week maintaining your website. We often use a separate software called ManageWP which connects to your website. With this, you can update your website in one click.

You Own Your Website and Its Content

WordPress is a “self-hosted” CMS. This means you can take the software and set it up on any server you want to power your website. There’s a massive benefit to this approach and that’s freedom. You’re not tied to a single hosting platform, you see if you had your website built on Squarespace. At any time, Squarespace can suspend or delete your account for one reason or another. With WordPress, you can switch hosts at any time. You can also make any changes you want to the CMS and have full ownership of all the content you create.

Best Place to Blog

Whilst this blog is to go over the massive benefits of WordPress in terms of building a website. Let’s not forget that WordPress is the best place to blog, the best. At its core, WordPress has blogging deep in their hearts. An easy way to publish new content, manage it, keep track of comments, format your text and more. They continue to launch new exciting elements. To push the ever-growing expansion of WordPress. Including their new block editor. This completely overhauls the blogging and editing experience.

Easy to Learn

When you get started it’s an easy learning curve. There aren’t many obstacles when getting started with the platform. It’s fairly straightforward. Anyone can install it. Expect to spend between 30 minutes and a few hours learning the overall WordPress layout. 

Or, have a look on either Google or YouTube. You will find lots of educational material available to help you with your WordPress set-up. With this, you decide how long you want to learn and which parts you need to learn!

Conclusion

In conclusion, why you should be using WordPress is up to you. Yet, with all these benefits, it’s hard to neglect how fantastic WordPress is.

WordPress is fantastic, but what you need is an experienced Web Developer. With an experienced web developer, you’ll have a website built to premium standards. Through a responsive design and an underline focus on SEO. Your website needs to be outstanding. With a Web Developer, your website will be beyond outstanding. At Diligence Media, we focus on providing you with a professional experience. Yet deliver you a premium website. If you want your website built by us, click here to find out more.

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