WordPress vs Squarespace vs Wix – Who wins?

WordPress vs Squarespace vs Wix… who wins?

At Diligence Media, we build all our websites on WordPress for our clients. We’re a huge believer that WordPress is the far better option for you. In comparison to the likes of Squarespace and Wix. We’ll go over a few reasons why, but, we’ll also go over the benefits of Squarespace and Wix. By the end of this article, you will have a better understanding of which website platform is best for you.

First of all, why is the battle just between the likes of WordPress, Squarespace and Wix? Why not GoDaddy’s website builder, or Weebly? Medium? There are loads of website-building platforms out there. But these don’t compare to the likes of WordPress, Wix and Squarespace. 

There are 15 areas we’ll go over in regard to who is the best platform for you, these areas are:

Ease-Of-Use
Winner: Wix

Wix is intuitive and very easy to use thanks to its drag-and-drop feature. If you’re looking for an ease-of-use website-building platform, Wix should be your go-to. From a beginner’s perspective, it’s beginner-friendly. This makes it easy for anyone to get their website up and running. Yet, their features in comparison to Squarespace and WordPress lack in some areas.

With that said, both Squarespace and WordPress aren’t that far behind. They’re a good choice for the design-conscious among you. Yet, it may take you a little longer to get your head around it.

Out of all the options, we would say WordPress is the biggest learning curve. Yet, that’s due to their extensive features giving you a large portfolio to work with. If you’re wanting to develop a website on a larger scale, WordPress is for you, despite its learning curve.

Design Flexibility
Winner: WordPress

Despite Wix’s drag-and-drop feature and Squarespace’s ever-growing platform. WordPress has the best design flexibility money can offer. When you pair WordPress with a plugin such as Elementor. Building a WordPress is limitless. Anything your heart desires can be made through the likes of WordPress and Elementor. If you’re unaware of what Elementor is, it’s a free plugin that integrates with WordPress. Making it easy to build amazing websites.

With that said, Squarespace is second with its striking templates and great customisation. You’ll find a lot of people will move towards Squarespace when choosing a website platform. When building a portfolio website. Yet, you will find most companies and individuals phasing towards WordPress. This is due to their ever-growing design capabilities. WordPress also offers outstanding templates and excel with their customisability. Their Mobile Editor is easy to use. Whilst offering you a great responsive experience when building your website.

Price & Value for Money
Winner: WordPress

WordPress takes the win again with its pricing. WordPress is actually free, what you need to buy are a domain and hosting. A lot of website-building platforms include domains and hosting. Yet, their plans still cost more. With WordPress, you can buy your domain and then pay a reduced fee every year or every 2-5 years to own it. Likewise with Hosting. The great thing about you purchasing the domain and hosting is that you own it. With our website platforms such as Squarespace or Wix, they own your website. They own your domain and hosting which is not ideal. At any point, if you violate a Wix or Squarespace rule, you could have your website shut down.

With WordPress, you can buy domains for £6 a year and then host for as little as £2 per month. So you’re looking at realistically spending £28 for the entire year. Of course, hosting will be more expensive if you need something a bit more powerful. Yet, the same goes for buying a plan with Squarespace or Wix. If you need something more powerful, you will have to pay for a more expensive plan.

Squarespace comes in a close second, but their plans are still expensive. Wix is far too expensive for what you need and doesn’t compete for price-wise with either option.

SEO
Winner: WordPress

Again, WordPress takes the win. Whilst Wix’s SEO is great, WordPress and SEO are best friends.

First of all, what is SEO? SEO is short for Search Engine Optimisation. Your website will rank on Google. Yet, without proper SEO, your website will very unlikely rank on the first page of Google. It’s vital to rank on the first page of Google otherwise you could be missing out on a load of potential traffic. With other website-building platforms, like Squarespace, your Google rankings will likely be lower.

WordPress is fantastic for SEO. Google and other search engines (Yahoo, Bing etc) adore WordPress. This is due to their high-quality code and semantic markup. Use a plugin like YoastSEO that adds extra code and markup to your website. With Yoast, you can use this to further rank your website on Google.

Yet, Wix provides all the basics for improving your site’s ranking online. Including a ‘Wiz’ to guide you through. Squarespace doesn’t provide much support for beginners.

Features
Winner: WordPress

WordPress wins this simply due to its extensive plugins. They have over 54,000 plugins to help boost or benefit your website. Whilst these plugins all have a learning curve, you’re essentially being given 54,000+ tools. Each plugin has at least one feature. With some of these plugins having hundreds of features within each plugin.

Whilst WordPress has an extensive range of plugins at your disposal. Wix comes in a close second with their classy tools and features. With your Wix website, straight out the bat, you’ll have access to eCommerce, blogging and much more. Whilst this is the same with WordPress. In some instances, such as eCommerce, you will need a separate plugin to do what you want.

With that said, Squarespace isn’t far behind. It has a small offering of tools and features but these are slowly growing.

These platforms have fantastic offerings for you regarding features. Yet, for us, WordPress excel simply due to its massive array of plugins.

Apps & Plugins
Winner: WordPress

Apps, otherwise known as plugins are a great way to integrate with your website. WordPress leads the charge with over 54,000 plugins. Whereas Wix comes in second with 300 excellent apps. WordPress plugins will benefit your website in a better way than Wix or Squarespace. Most of them are free and have dedicated teams to work on these plugins in case something goes wrong.

eCommerce
Winner: Squarespace

Out of all the eCommerce builders we tested. We found that Squarespace was the best eCommerce-wise. This is due to it being built in. Whilst Wix has eCommerce also built in, Squarespace is far more powerful. It’s a lot easier to use and flows a lot better. With WordPress, you have to install a plugin (WooCommerce) before you start selling. Despite that, WordPress will give you a far more powerful store than both Squarespace and Wix.

Community
Winner: WordPress

There’s one integral reason why WordPress wins this category. Most of the world’s websites have been built on WordPress. This means the community for WordPress is massive.

WordPress is one of the most widely used website building platforms. This comes with a thriving community of people who use the platform. The WordPress community is a huge perk to using WordPress. It’s a passionate and friendly place.

Due to so many people using WordPress. The community surrounding it has built a ton of helpful resources. With WordPress, you can find a huge amount of help online. It’s as easy as googling the issue and finding a solution. A forum or thread will show up where someone went through the same experience as you.

Blogging
Winner: WordPress

WordPress is the clear winning. You see, WordPress was built with blogging in mind. Every WordPress website by default includes a blog. With commenting abilities, and helpful plugins to achieve a creative, content-heavy blog. This is the option to go for. With that said, Squarespace is no slack to blogging. With their solid, also built-in blogging tools, they offer a smooth blogging experience. Yet, they simply don’t compete on the level that WordPress do in regards to blogging.

For the serious bloggers who want to design their own look. WordPress let users access the HTML and CSS directly. Yet, if you were to use Elementor. You can build your fully-customisable blog straight through the plugin. With ease and no code too.

Mobile Editor
Winner: It’s a tie!

Each platform offers a fantastic experience for mobile editing. Each one is different in its own way, yet, all offer the same features and benefits. It all boils down to personal preference. As we build all our websites on WordPress, we prefer WordPress’s mobile editor.

Ongoing Maintenance
Winner: Squarespace

All Squarespace’s updates are managed for you. All updates are tested and then pushed to your website automatically. Squarespace takes care of the process for you, so you can focus on designing your site. Yet, Wix requires much less ongoing maintenance. Whilst WordPress updates need to be done manually.

One thing to bare in mind, WordPress continuously updates its platform. To fix bugs and improve security. This means that whenever they roll out an update – which could be many times a year. You may also need to update your website. Fortunately, you automate your plugin updates by turning on auto-updates. With WordPress itself, you will need to update that manually.

Security
Winner: Squarespace

Squarespace, like maintenance, manages its security in hand, automatically. Leaving you to focus on designing and developing your website. Yet, with WordPress, you’re left to do all the dirty work yourself. If there’s a faulty plugin, you’re left to manage the problems by yourself.

WordPress doesn’t often receive DDoS attacks. But a lot of your security will depend on your hosting provider. Usually, with a cheaper hosting provider, you could be putting your security at risk. Yet, if you paid a bit more with a more professional hosting provider. Such as Cloudways, Kinsta or SiteGround, your security will be better. Yet, if you wanted us to host your website, we’ll manage your security with Cloudways. Your website will be protected.

Content Ownership
Winner: WordPress

With WordPress, you would own the site. Whereas Wix or Squarespace would on your website, you’re essentially renting it from them.

If you create a website through any online platform. It’s a good idea to check up on their content ownership policies… You don’t want to accidentally give up the rights to your own work. The biggest online companies know that they can’t steal content without a huge backlash. Both Squarespace and WordPress try to keep their customers as happy as possible.

Site Migration
Winner: WordPress or Wix

That’s correct, you can migrate your website to a new platform. Let’s say you have a website on Squarespace, but want to switch to WordPress or Wix, you can do so. Whilst you can’t migrate audio, video or product pages. You can migrate everything else, and then adjust certain elements upon importing.

Support & Customer Service
Winner: Squarespace

Squarespace leads the front with its excellent support and customer service. They have a wide variety of contact options. They also have an extensive knowledge centre that should always be your first port of call. Wix is a close second, but, as they don’t offer email support, Squarespace takes it for us. With the likes of WordPress, they don’t offer a dedicated support team. This means you’ll have to rely on forums to help you out!

Squarespace comes out ahead here with full marks across the board. It has a wide variety of contact options available. Plus a comprehensive knowledge centre should always be your first port of call. Wix is a close second, yet, its knowledge centre isn’t as impressive, and it doesn’t offer email support. WordPress doesn’t have a dedicated support team at all, so you’ll have to rely on forums to help you out!

Conclusion

To conclude, WordPress is the clear winner. Whilst Squarespace had some excellent features. For us, WordPress is the clear winner!

WordPress is fantastic, but what you need is an experienced Web Developer. With an experienced web developer, you’ll have a website built to premium standards. Through a responsive design and an underline focus on SEO. Your website needs to be outstanding. With a Web Developer, your website will be beyond outstanding. At Diligence Media, we focus on providing you with a professional experience. Yet delivering you a premium website. If you want your website built by us, click HERE to find out more.

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